Acceso usuarios
, Elena Puiggròs, Mónica Muñoz González, Gaspar Berbel Giménez
Culture forms one of the fundamental axes for tourism in the city of Barcelona. As an urban destination that boasts a variety of nuances, the present research interrogates the importance of cultural tourism as it concerns the degree of satisfaction visitors expressed with the touristic products offered by the following types of establishments: tourist information offices, hotels and digital platforms. The objective is to determine whether or not the range and the available information on cultural tourism products meet the needs of the tourists visiting Barcelona, and to establish the level of satisfaction the tourists feel about the products offered. The methodology employed is quantitative, based on surveys carried out in touristic establishments (tourist information offices and hotels) and with tourists directly. The conclusion indicates that the level of information about cultural tourism in Barcelona is high and carried out in different languages by specialised individuals; that hotels display an artistic sensibility and interest in helping their clients, especially those with questions or concerns; that certain nationalities (specifically Chinese and American) demonstrate a notable interest in cultural products; and that in general, tourists to Barcelona are satisfied by the cultural tourism on offer in the city.
