Acceso usuarios
The Bologna process, the increasing number of higher education institutions, the mass education and the demographic problems make the quality of education and quality of the academic teachers a subject of wide public debate and concern. The aim of the paper is to identify the most preferred characteristics of a teacher working at a business school. The research problem was: What should a high-quality business school academic teacher be like? During the research, a six-stage qualitative survey design was proposed, and a letter questionnaire was applied as a free writing instrument and sent to second-year bachelor students of the Faculty of Management at The University of Gdańsk, Poland. To identify the most preferred characteristics, a content analysis and Pareto analysis were used. As a result, 32 characteristics were proposed and grouped into 5 categories, namely tangibles (T), reliability (Rel), responsiveness (Res), assurance (A) and empathy (E). Based on this, several proposals and recommendations for the future were specified. The results obtained help not only to understand the needs of students, but also to prepare the most desired teaching environment in which deep learning outcomes are made possible for future managers in the context of modern economy.
