Una aproximación histórica al dominio intelectual de las Relaciones Públicas: tensiones paradigmáticas en su construcción disciplinar

• Autores: Gabriel Sadi, Verónica Méndez
• Localización: Revista Internacional de Relaciones Públicas, ISSN-e 2174-3681, Vol. 5, Nº. 10 (julio-diciembre), 2015 (Ejemplar dedicado a: Historia de las Relaciones Públicas), págs. 47-66
• Idioma: español
• Títulos paralelos:
  • A historical approach to the intellectual domain of public relations: paradigmatic tensions in their disciplinary construction
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 4 Citas
• Resumen
  • español

    El artículo se interesa por el desarrollo de las relaciones públicas como campo intelectual, propiciando un acercamiento de índole paradigmática a las propuestas teóricas y conceptuales predominantes en los últimos 35 años. Con tal fin, se ha indagado en artículos de publicaciones científicas y en libros de editoriales reconocidas que hayan sido editados entre 1980 y 2015, de modo tal de poner en evidencia las distintas visiones teóricas construidas en torno a la disciplina y establecer si es válido referir a la existencia de un paradigma dominante y enfoques alternativos.

  • English

    This article focuses on the development of public relations as an intellectual field, promoting a paradigmatic approach to the prevailing theoretical and conceptual proposals in the past 35 years. To this end, it has explored journal articles and books from recognized editorials who have been published between 1980 and 2015, so as to highlight the different theoretical views built around discipline and establish whether it is valid to refer to the existence of a dominant paradigm and alternative approaches.

• Referencias bibliográficas
  • BERGER, B. (2005). Power Over, Power With, and Power to Relations: Critical Reflections on Public Relations, the Dominant Coalition, and Activism....
  • BOTAN, C. y HAZLETON., V. (ed.) (2006). Public relations theory II. New Jersey: Lawrence Erlbaum Associates.
  • BROWN, (2012) Epistemological modesty: Critical reflections on PR thought. Public Relations Inquiry, 1 (1), 89-105.
  • CASTORIADIS, C. (1993). La institución imaginaria de la sociedad. Barcelona: Tusquets.
  • COOMBS, W. T. y HOLLADAY, Sh. (2012a). Privileging an activist vs. a corporate view of public relations history in the U.S. Public Relations...
  • COOMBS, W. T. y HOLLADAY, Sh. (2012b). Fringe public relations: How activism moves critical pr toward the mainstream. Public Relations Review,...
  • COOMBS, W. T. y HOLLADAY, Sh. (2014). It´s not just PR: Public relations in society (second edition). West Sussex: John Wiley & Sons.
  • DEMETRIOUS, K. (2006). Active voices. En L´ETANG, J. y PIECZKA, M. (ed.) (2006). Public relations. Critical debates and contemporary practice....
  • DOZIER, D., GRUNIG, L. y GRUNIG, J. (1995). A manager’s guide to excellence in public relations and communications management. New Jersey:...
  • EDWARDS, L. (2011). Diversity in public relations. En EDWARDS, L. y HODGES, C. (2011). Public Relations, Society and Culture. Theoretical...
  • EDWARDS, L. (2012). Defining the 'object' of public relations research: A new starting point. Public Relations Inquiry, 1 (1), 7-30.
  • EDWARDS, L. y HODGES, C. (2011). Introduction: Implications of a (radical) socio-cultural ´turn´ in public relations scolarship. En EDWARDS,...
  • FERRARI, M. y FRANÇA, F. (2011). Relaciones públicas. Naturaleza, función y gestión en las organizaciones contemporáneas. Buenos Aires: La...
  • GRUNIG, J. (ed.) (1992). Excellence in public relations and communications management. New Jersey: Lawrence Erlbaum Associates.
  • GRUNIG, J. (2004). A função das relações públicas na administração e sua contribuição para a efetividade organizacional e societal. Comunicação...
  • GRUNIG, J. y HUNT, T. (2003). Dirección de relaciones públicas. Barcelona: Gestión 2000.
  • GRUNIG L.; GRUNIG, J.; y DOZIER, D. (2002). Excellent public relations and effective organizations: a study of communication management in...
  • HABERMAS, J. (1981). Historia y crítica de la opinión pública. La transformación estructural de la vida pública. Barcelona: Gustavo Gili.
  • HEATH, R. (2006). Onward into more fog: Thoughts on Public Relations´ Research Directions. Journal of Public Relations Research, 18 (2),93-114.
  • HEATH, R., TOTH, E. y WAYMER, D (ed.) (2009). Rhetorical and critical approaches to public relations II. New York: Routledge.
  • HODGES, C. (2011). Public relations in the postmodern city: An ethnographic account of PR occupational culture in Mexico city. En EDWARDS,...
  • HODGES, C. y DENEGRI-KNOTT, J. (2012). Transforming the city: The potential for urban ethnographies of PR. The case of Latin America. Public...
  • HOLTZHAUSEN, D. (2002). Postmodern Values in Public Relations. Journal of Public Relations Research, 12 (1), 93-114.
  • HOLTZHAUSEN, D. (2011). Public Relations as Activism. Postmodern approaches to Theory and Practice. New York: Routledge.
  • HOLTZHAUSEN, D. y VOTO, R. (2002). Resistance from the margins: the postmodern public relations practitioner as organizational activist. Journal...
  • HORKHEIMER, M. (2003). Teoría crítica. Buenos Aires: Amorrurtu.
  • ILHEN, O. y VERHOEVEN, P. (2012). A public relations identity for the 2010s. Public Relations Inquiry, 1 (2), 159-176.
  • KARLSBERG, M. (1996). Remembering the public in Public Relations research: from theoretical to operational symmetry. Journal of Public Relations...
  • KUHN, T. (1971). La estructura de las revoluciones científicas. México: Fondo de Cultura Económica.
  • KROHLING KUNSCH, M. (2011): Comunicação Organizacional e Relações Públicas: Perspectivas dos estudos Latino-Americanos. REVISTA INTERNACIONAL...
  • L´ETANG, J. (2005). Critical public relations: Some reflections. Public Relations Review, 31, 521-526.
  • L´ETANG, J. (2009). Relaciones públicas. Conceptos, prácticas y crítica. Barcelona: UOC.
  • L´ETANG, J. (2011) Imagining public relations anthropology. En EDWARDS, L. y HODGES, C. (2011). Public Relations, Society and Culture. Theoretical...
  • L´ETANG, J. y PIECZKA, M. (ed.) (2006). Public relations. Critical debates and contemporary practice. London: Lawrence Erlbaum Associates.
  • MACNAMARA, J. (2010). Four gaps in public relations scholarship and practice: The need for new approaches. Australian New Zealand Communications...
  • MCKIE, D. y MUNSHI, D. (2005). Tracking trends: Peripheral visions and public relations. Public Relations Review, 31, 453-457.
  • MCKIE, D. y XIFRA, J. (2014). Resourcing the next stages in PR history research: The case for historiography. Public Relations Review, 40,...
  • MICKEY, S. (2003). Deconstructing Public Relations: Public Relations Criticism. New Jersey: Lawrence Erlbaum Associates.
  • MOLONEY, K. (2006). Rethinking Public Relations. Abingdon: Routledge
  • MOTION, J. y WEAVER, K. (2005). A Discourse Perspective for Critical Public Relations Research: Life Sciences Network and the Battle for Truth....
  • MURPHY, P. (2000). Symmetry, Contingency, Complexity: Accommodating Uncertainty in Public Relations Theory. Public Relations Review, 26 (4),...
  • PIECZKA, M. (2006). Public Relations expertise in practice. En L´ETANG, J. y PIECZKA, M. (ed.) (2006). Public relations. Critical debates...
  • PUCHAN, H. (2006). An intelectual history of German Public Relations. En L´ETANG, J. y PIECZKA, M. (ed.) (2006). Public relations. Critical...
  • SADI, G. (2010). La dependencia sistémica de las relaciones públicas. En AA. VV.: Relaciones Públicas. Reflexiones y desafíos, Santiago de...
  • SADI, G. (2013). Algunos aportes del pensamiento crítico en Relaciones Públicas. Revista Dircom, 100, 23-28.
  • TOTH, E. (ed) (2007). The future of excellence in public relations and communication management: challenges for the next generation. New Jersey:...
  • WEAVER, C. K., MOTION, J. y ROPER, J. (2006). From propaganda to discourse (and back again): truth, power, the public interest, and public...
  • XIFRA, J. (2003): Teoría y estructura de las relaciones públicas, Madrid, McGraw-Hill.
  • XIFRA, J. (2006a). ¿Es marketing todo lo que reluce? La pluralidad de perspectivas conceptuales de las relaciones públicas. Anàlisi, 34, 163-180.
  • XIFRA, J. (2008). Las relaciones públicas. Barcelona: Editorial UOC.
  • XIFRA, J. (2011). Manual de relaciones públicas e institucionales. Madrid: Tecnos.
  • ZANOTTI, G. (2005). Hacia una hermenéutica realista. Buenos Aires: Universidad Austral.