On the new era of zipping and zapping: the need for research on how advertisers deal with an Era of time-shifted television program viewing on a variety of devices

• Autores: Charles R. Taylor
• Localización: International Journal of Advertising, ISSN 0265-0487, Vol. 34, Nº. 3, 2015, págs. 403-405
• Idioma: inglés
• DOI: 10.1080/02650487.2015.1048602
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