O Consumo de Cirurgia Estética: a Influência da Autoestima e do Materialismo

• Yamasaki, Viviane ^[2] ; Ponchio, Mateus Canniatti ^[2] ; Silva, Susana Costa e ^[1] ; Rocha, Thelma Valéria ^[2]
  1. [1] Universidade Católica Portuguesa

     Universidade Católica Portuguesa

     Socorro, Portugal

     
  2. [2] ESPM-SP
• Localización: Revista de Gestão em Sistemas de Saúde, ISSN-e 2316-3712, Vol. 2, Nº. 2, 2013, págs. 30-52
• Idioma: portugués
• DOI: 10.5585/rgss.v2i2.77
• Enlaces
  • Texto completo (pdf)
• Resumen

  • Este estudo tem como objetivo avaliar a influência da autoestima, da autoavaliação do corpo e do materialismo na aceitação à cirurgia estética no Brasil e em Portugal, na visão cross cultural. São revisados os conceitos de autoestima, autoavaliação do corpo, materialismo e aceitação à cirurgia plástica estética (CPE). Os principais estudos que guiaram a mensuração desses construtos neste trabalho são: Rosenberg (1965) e Dini, Quaresma e Ferreira (2004) para autoestima; Marsh e O’Neill (1984) para autoavaliação do corpo; Richins (2004) e Ponchio e Aranha (2008) para materialismo; e Henderson-King e Henderson-King (2005) e Swami et al. (2011) para aceitação à CPE. Obtiveram-se duas amostras, de tamanhos 217 e 148, compostas por respondentes das cidades de São Paulo e Porto, respectivamente. Os principais resultados indicaram: (i) o efeito de gênero – as mulheres aceitam mais a cirurgia plástica estética do que os homens; (ii) o efeito país – os brasileiros aceitam mais a CPE do que os portugueses; (iii) ausência de associação entre autoestima e aceitação à CPE; (iv) fraca associação negativa entre autoavaliação do corpo e aceitação à CPE; e (v) forte evidência de que pessoas mais materialistas aceitam a CPE mais do que as menos materialistas.DOI: 10.5585/rgss.v2i2.77

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