Una medida rediseñada de la tendencia a usar el nombre de marca en las decisiones de compra

• Autores: Francisco José Sarabia Sánchez , Liudmila Ostrovskaya
• Localización: Esic market, ISSN 0212-1867, Nº 148, 2014, págs. 201-240
• Idioma: español
• DOI: 10.7200/esicm.148.0452.1
• Títulos paralelos:
  • A redefined measure of the tendency to use brand name in purchasing decisions
• Enlaces
  • Texto completo  1    2  
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