Las migraciones de marca en España en los últimos 10 años: un estudio descriptivo

• Autores: José María Vilas, Esther Subirá Lobera, Joan Guàrdia Olmos
• Localización: Esic market, ISSN 0212-1867, Nº 139, 2011, págs. 105-136
• Idioma: español
• Títulos paralelos:
  • Brand migrations in Spain in the last 10 years: a descriptive study
• Enlaces
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• Dialnet Métricas: 1 Cita
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