Converting survey results from four-point to five-point scale: : a case study

• Autores: Donald. S. Holmes, A. Erhan Mergen
• Localización: Total Quality Management & Business Excellence, ISSN-e 1478-3371, Vol. 25, Nº. 1-2, 2013, págs. 175-182
• Idioma: inglés
• DOI: 10.1080/14783363.2013.799330
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• Resumen

  • The objective of this paper is to report the result of a case study on converting survey results from a four-point scale to a five-point scale and to discuss the method used for this conversion. The case work in this paper originated from a request by a pharmaceutical company to find a way to compare its survey results, which were on a four-point scale, to other survey results, which are on a five-point scale. The results of the study, as well as the data, are reported