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The concept of organizational ambidexterity has been applied to a wide variety of phenomena in recent years. Its growing appeal is a reflection of its versatility, but this versatility carries the risk of a lack of clarity in meaning and measurement. In this paper, we attempt to bring a sense of perspective to the field of ambidexterity by documenting its growth and usage in scholarly work. We chart the evolution of ambidexterity since its inception, analyzing the diversity in the views held on the topic. We conclude by discussing how ambidexterity research can benefit from greater focus, and we suggest some key areas where it can make a unique contribution
