Editorial: The advertising literature and the role of the International Journal of Advertising

• Autores: Charles R. Taylor
• Localización: International Journal of Advertising, ISSN 0265-0487, Vol. 32, Nº. 2, 2013, págs. 179-182
• Idioma: inglés
• DOI: 10.2501/ija-32-2-179-182
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• Resumen

  • In his editorial, Charles R. Taylor comments on the current state of the International Journal of Advertising and thanks those who have contributed to its success. He also looks ahead to his aims for the future and the challenges the journal faces, and announces the awards for best paper and best reviewer.