Editorial: The advertising literature and the role of the International Journal of Advertising
Charles R. Taylor
págs. 179-182
págs. 183-210
Advertising creativity and repetition: recall, wearout and wearin effects
Kevin Lehnert, Brian D. Till, Brad D. Carlson
págs. 211-231
Yoon Joo Lee, Eric Haley, Kiseol Yang
págs. 233-253
Lia Zarantonello, Bernd H. Schmitt
págs. 255-280
Do new forms of television advertising occasion better recall than traditional advertising spots?
María Arrazola Vacas, José de Hevia Payá, Pedro Reinares, Ricardo Reinares Lara
págs. 281-300
Sangpil Han, Jiwon Choi, Hyunchil Kim, John A. Davis, Ki Young Lee
págs. 301-317