Neuromarketing y Memoria: implicaciones para la comunicación publicitaria

• Autores: Nuria Serrano Abad, Cristina Balanzó
• Localización: Pensar la publicidad: revista internacional de investigaciones publicitarias, ISSN-e 1989-5143, ISSN 1887-8598, Vol. 6, Nº. 2, 2012, pág. 297
• Idioma: español
• Enlaces
  • Texto completo
• Dialnet Métricas: 3 Citas
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