Propuesta de una herramienta de análisis de contenido para el emplazamiento de producto en contenidos audiovisuales

• Autores: José Martí Parreño
• Localización: Pensar la publicidad: revista internacional de investigaciones publicitarias, ISSN-e 1989-5143, ISSN 1887-8598, Vol. 5, Nº. 2, 2011, págs. 65-92
• Idioma: español
• Enlaces
  • Texto completo
• Dialnet Métricas: 11 Citas
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