Las experiencias de marca: estudio exploratorio de sus consecuencias en la relación consumidor-marca

• Autores: Elena Delgado Ballester, Estela Fernández Sabiote
• Localización: Revista europea de dirección y economía de la empresa, ISSN 1019-6838, Vol. 20, Nº 3, 2011, págs. 121-140
• Idioma: español
• Texto completo no disponible (Saber más ...)
• Dialnet Métricas: 6 Citas
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