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In this article we analyse the news coverage of the 2009 EP elections in all 27 EU member states (N = 52,009). We propose that the extent to which these second-order elections are salient to the media depends on political parties contesting the elections. Consistent with expectations, the findings suggest that the saliency of EP elections is increasing and that the degree of political contestation over Europe contributes to this development in a non-linear fashion so that only when contestation develops beyond a certain point, does media coverage increase.
