La influencia de factores de presión en el comportamiento medioambiental de la empresa: análisis del efecto moderador del tipo de actividad

• Autores: Elena Fraj Andrés, Eva Martínez Salinas, Jorge Matute Vallejo
• Localización: Revista europea de dirección y economía de la empresa, ISSN 1019-6838, Vol. 19, Nº 1, 2010, págs. 127-146
• Idioma: español
• Texto completo no disponible (Saber más ...)
• Dialnet Métricas: 3 Citas
• Resumen

  • Este trabajo analiza el papel que cumplen los principales factores de presión del comportamiento medioambiental de las empresas, estudiando si el tipo de actividad influye en el mismo. El estudio plantea un modelo que presenta el comportamiento medioambiental de las empresas a partir del concepto de �Ecologismo de Empresa� integrado por la orientación y las estrategias medioambientales, así como por sus antecedentes. La información se obtuvo mediante la realización de 316 cuestionarios a empresas de los sectores de bienes de consumo final e industrial. Los resultados muestran que los diferentes antecedentes del comportamiento medioambiental pueden afectar a la estrategia corporativa y de marketing medioambiental, así como a la orientación de la empresa. Además, el sector de actividad ejerce un efecto moderador en las relaciones existentes entre el compromiso directivo y las distintas dimensiones del �Ecologismo de Empresa�.

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