La reputación corporativa y las alianzas en el contexto de las industrias emergentes: el caso de las empresas biotecnológicas españolas

• Autores: Gregorio Martín de Castro , José Emilio Navas López , Pedro López Sáez, Miriam Delgado Verde
• Localización: Revista europea de dirección y economía de la empresa, ISSN 1019-6838, Vol. 18, Nº 4, 2009 (Ejemplar dedicado a: Estrategias corporativas de desarrollo: tendencias recientes de la investigación), págs. 139-154
• Idioma: español
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• Dialnet Métricas: 2 Citas
• Resumen

  • Las industrias emergentes presentan una �desventaja inherente por ser nuevas� (Déjean et al., 2004), la cual debe ser superada por las empresas que entran a competir en dichas industrias, tratando de mejorar su escasa legitimidad. En este entorno turbulento, con ausencia de resultados sólidos, es posible que las empresas encuentren dificultades para formar alianzas con el objetivo de acceder a recursos claves para la supervivencia empresarial.

    En este tipo de industrias, la reputación corporativa puede jugar un importante papel, actuando como señal para los posibles aliados en el establecimiento de alianzas. En este sentido, este artículo proporciona una investigación empírica sobre la configuración de la reputación corporativa y su papel en el establecimiento de alianzas dentro de una industria emergente concreta: las empresas biotecnológicas de la salud en España.

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