Selling the object of strategy: : How frontline workers realize strategy through their daily work
Julia Balogun, Katie Best, Jane Lê
págs. 1285-1313
págs. 1315-1336
Understanding motivation and social influence in stakeholder prioritization
David Weitzner, Yuval Deutsch
págs. 1337-1360
Consumer fetish: : Commercial ethnography and the sovereign consumer
Eric J. Arnould, Julien Cayla
págs. 1361-1386
Markus Helfen
págs. 1387-1422