Editorial: Prospects for 2004
Ian Yeoman
pág. 293
Online advertising: Pay-per-view versus pay-per-click
Andrea Mangani
pág. 295
Hotel revenue management and its impact on customers' perceptions of fairness
Anna S. Mattila, Sunmee Choi
pág. 303
pág. 315
pág. 331
Revenue management and customer forecasts: A bridge too far for the UK visitor attractions sector?
J. John Lenon
pág. 338
Performance Monitor: The opportunity costs of revenue management
Chris K. Anderson, Montgomery Blair
pág. 353
Building a business case for revenue management
Edward Meara, Lynn Delain
pág. 368
Why is revenue management not working?
Ron Kuhlmann
pág. 378
Georgia Perakis
pág. 388
pág. 388
pág. 390