Compensation strategy for human resource managers: an agency perspective
págs. 21-60
Dimensions of perceived quality in health care: special reference to the public health service
Rocío Díaz Muñoz
págs. 61-114
The rise and fall of the marketing mix: the evolution of and the debate sorrounding the concept
Marta Frasquet Deltoro, Teresa María Vallet Bellmunt
págs. 115-168
Conceptualization, implementation, benefits and limitations of relationships selling
Sergio Román Nicolás
págs. 169-218
Brand image and evaluation of internet companies
Federico Fuentes Martín, Mª Carmen Lozano Gutiérrez
págs. 219-264