Percepción femenina de la imagen turística de Córdoba: Un análisis por generaciones de edad

• Autores: María de los Baños García-Moreno García, Carmen Moreno Ballester, Jaime Orts Cardador, Jesús Claudio Pérez Gálvez
• Localización: RA & DEM: Revista de Administración y Dirección de empresas, ISSN-e 2603-8099, Nº. 8, 2024, págs. 1-11
• Idioma: español
• Enlaces
  • Texto completo
• Resumen
  • español

    La ciudad de Córdoba, con cuatro declaraciones de Patrimonio de la Humanidad reconocidas por la UNESCO, resulta un destino cultural muy relevante. Su riqueza patrimonial y cultural la convierten en un lugar ideal para estudiar la percepción de las turistas sobre la imagen de Córdoba como destino turístico. Este estudio tiene como objetivo analizar la valoración de las mujeres turistas sobre la imagen afectiva y cognitiva del destino, basándose en la teoría generacional. Para la investigación se realizó un cuestionario estructurado a una muestra válida de 200 mujeres turistas que visitaron Córdoba entre mayo y junio de 2024. A partir de los resultados obtenidos con ella, se obtiene evidencia empírica de que la edad no es un factor determinante en la percepción de la imagen afectiva y cognitiva de un destino Patrimonio de la Humanidad

  • English

    The city of Cordoba, with four declarations of World Heritage recognised by UNESCO, is a very important cultural destination. Its rich heritage and cultural wealth make it an ideal place to study the perception of tourists on the image of Cordoba as a tourist destination. The aim of this study is to analyse the women tourists' assessment of the affective and cognitive image of the destination, based on generational theory. For the research, a structured questionnaire was administered to a valid sample of 200 women tourists who visited Cordoba between May and June 2024. From the results obtained, empirical evidence is obtained that age is not a determining factor in the perception of the affective and cognitive image of a World Heritage destination

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