Exploring Cultural Conservatism in Moroccan Family Businesses: Implications for Strategic Behaviors and Organizational Dynamics

• Nidaazzi, Hamza ^[1] ; Hourmat-Allah, Hind ^[1]
  1. [1] Cadi Ayyad University

     Cadi Ayyad University

     Marrakech-Medina, Marruecos

     
• Localización: European Journal of Family Business, ISSN-e 2444-8788, ISSN 2444-877X, Vol. 14, Nº. 1, 2024, págs. 38-53
• Idioma: inglés
• DOI: 10.24310/ejfb.14.1.2024.17285
• Títulos paralelos:
  • Explorando el Conservatismo Cultural en las Empresas Familiares Marroquíes: Implicaciones para los Comportamientos Estratégicos y la Dinámica Organizacional
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Este artículo explora el conservatismo cultural de las empresas familiares en Marruecos y sus implicaciones para los comportamientos estratégicos y organizacionales. Basándose en la metodología Gioia, se recopilaron datos cualitativos de doce empresas familiares marroquíes que representan diversas industrias, tamaños, generaciones y ubicaciones. Los hallazgos revelan que el conservatismo cultural en las empresas familiares marroquíes se caracteriza por una cultura colectiva que promueve la solidaridad, la coordinación interna y límites borrosos entre la familia y el trabajo. Prevalece una cultura de conformidad, que conduce a una mayor estabilidad de las relaciones y a una visión y valores compartidos dentro de las empresas familiares. Además, la cultura de la conservación enfatiza la protección de la identidad, la preservación de la tradición y la continuidad del control familiar. Estas características culturales moldean las decisiones estratégicas y los comportamientos de las empresas familiares, contribuyendo a su ventaja competitiva única. Este artículo destaca la importancia de equilibrar la tradición con la adaptación para lograr un desempeño sostenible en las empresas familiares. Los hallazgos ofrecen información valiosa para los profesionales y académicos interesados en comprender el impacto del conservatismo cultural en las empresas familiares en el contexto marroquí. Recomendamos realizar más investigaciones para validar cuantitativamente los hallazgos y explorar el papel de otras partes interesadas en las empresas familiares.

  • English

    This paper explores the cultural conservatism of family businesses in Morocco and its implications for strategic and organizational behaviours. Drawing on the Gioia methodology, qualitative data were collected from twelve Moroccan family businesses representing diverse industries, sizes, generations, and locations. The findings reveal that cultural conservatism in Moroccan family businesses is characterized by a collective culture that promotes solidarity, internal coordination, and blurred boundaries between family and work. A culture of conformity is prevalent, leading to increased stability of relationships and a shared vision and values within family businesses. In addition, the culture of conservation emphasizes the protection of identity, preservation of tradition, and continuity of family control. These cultural characteristics shape the strategic decisions and behaviors of family businesses, contributing to their unique competitive advantage. This paper highlights the importance of balancing tradition with adaptation in achieving sustainable performance in family businesses. The findings offer valuable insights for practitioners and scholars interested in understanding the impact of cultural conservatism on family businesses in the Moroccan context. Further research is recommended to validate the findings quantitatively and explore the role of other stakeholders in family businesses.

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