Públicos imaginados: la concepción de los periodistas mexicanos sobre sus audiencias desde la perspectiva de roles profesionales

• Salazar, Grisel ^[2] ; González, Rubén Arnoldo ^[1]
  1. [1] Benemérita Universidad Autónoma de Puebla

     Benemérita Universidad Autónoma de Puebla

     México

     
  2. [2] Universidad Iberoamericana
• Localización: Comunicación y sociedad, ISSN 2448-9042, ISSN-e 0188-252X, Nº. 21, 2024
• Idioma: español
• DOI: 10.32870/cys.v2024.8768
• Títulos paralelos:
  • Públicos imaginados: a concepção dos jornalistas mexicanos sobre seus públicos a partir da perspectiva das funções profissionais
  • Imagined Publics: Mexican Journalists’ Conception of their Audiences from the Professional Roles Perspective
• Enlaces
  • Texto completo
• Resumen
  • español

    ¿Cómo conciben los periodistas mexicanos a sus audiencias y cómo impacta esto en su labor? Este estudio, basado en una encuesta a periodistas en México (N = 486), realizada en el marco del proyecto Worlds of Journalism, analiza las percepciones que los periodistas tienen sobre sus audiencias, y resalta la manera en la que estas influyen en los roles periodísticos. Los hallazgos indican que la orientación oscila entre educar y ofrecer contenido relevante, y difundir historias emocionantes para aumentar métricas de consumo; pero ello está condicionado por región, tipo de medio, y edad de los periodistas.

  • português

    Como os jornalistas mexicanos concebem o seu público e como isso impacta o seu tra-balho? Este estudo, baseado num inquérito a jornalistas no México (N = 486), realizado no âmbito do projecto Worlds of Journalism, analisa as percepções que os jornalistas têm sobre os seus públicos, destacando a forma como influenciam os papéis jornalísticos. As descobertas indicam que o direcionamento varia desde educar e oferecer conteúdo rele-vante até a divulgação de histórias interessantes para aumentar as métricas de consumo; mas isto está condicionado pela região, tipo de mídia e idade dos jornalistas

  • English

    How do Mexican journalists conceive their audiences and how does this impact their work? This study, based on a survey of journalists in Mexico (N = 486), conducted within the framework of the Worlds of Journalism project, analyzes the perceptions that journalists have about their audiences, highlighting how these perceptions influence journalistic roles. Findings indicate that the orientation ranges from educating and offering relevant content to disseminating exciting stories to increase consumption metrics, but this is conditioned by region, type of media, and journalists' age.

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