En busca de la audiencia: materialización del rol cívico, de infoentretenimiento y de servicio en las noticias

• Humanes Humanes, María Luisa ^[1]
  1. [1] Universidad Rey Juan Carlos

     Universidad Rey Juan Carlos

     Madrid, España

     
• Localización: Comunicación y sociedad, ISSN 2448-9042, ISSN-e 0188-252X, Nº. 21, 2024
• Idioma: español
• DOI: 10.32870/cys.v2024.8765
• Títulos paralelos:
  • Em busca do público: materializandoo papel cívico, de infoentretenimento ede serviço nas notícias
  • In search of audience: the performanceof civic, infotainment, and service roles in news
• Enlaces
  • Texto completo
• Resumen
  • español

    Basado en un análisis de contenido de noticias de 12 medios de comunicación en España (n = 6 088), el trabajo analiza la presencia de los roles periodísticos que abordan las audiencias: de servicio, infoentretenimiento y cívico. Los resultados han puesto de manifiesto que el rol de infoentretenimiento es el más presente, y que es muy similar la presencia de los roles de servicio y cívico. Se ha concluido que los medios periodísticos conceptualizan a sus audiencias como espectadores. Respecto a los factores que explican la mayor presencia de cada rol, la temática noticiosa es el más relevante.

  • português

    Com base numa análise de conteúdo de notícias de 12 meios de comunicação em Es-panha (n = 6 088), o trabalho analisa a presença de funções jornalísticas que o público aborda: serviço, infoentretenimento e cívico. Os resultados demonstraram que a função de infoentretenimento é a mais presente, sendo a presença das funções de serviço e cívi-ca muito semelhantes. Concluiu-se que os meios jornalísticos conceituam seus públicos como espectadores. Quanto aos fatores que explicam a maior presença de cada função, o tema noticioso é o mais relevante

  • English

    Based on a content analysis of a sample of news from 12 Spanish media outlets (n= 6,088), the study analyzes the presence of three journalistic roles that address audiences – service, infotainment, and civic. The date has shown that the infotainment role is the most present in the four platforms analyzed, while the presence of the service and civic roles is similar. Therefore, it has been concluded that the journalistic media in Spain conceptualize their audiences as spectators. Regarding the factors that explain the greater presence of each role, the thematic content is the most relevant.

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