Integración de la optimización de la experiencia de búsqueda (SXO), la usabilidad, la arquitectura de la información y la accesibilidad web: explorando un terreno común para mejorar la visibilidad en buscadores

• Alcaraz-Martínez, Rubén ^[1]
  1. [1] Universitat de Barcelona

     Universitat de Barcelona

     Barcelona, España

     
• Localización: Ibersid: revista de sistemas de información y documentación = journal of information and documentation systems, ISSN 1888-0967, Vol. 18, Nº. 1, 2024, págs. 37-53
• Idioma: español
• DOI: 10.54886/ibersid.v18i1.4966
• Títulos paralelos:
  • Unifying search experience optimization (SXO), usability, information architecture and web accessibility: exploring common ground for enhanced online visibility in search engines
• Enlaces
  • Texto completo
• Resumen
  • español

    Los buscadores han incorporado varios factores relacionados con la UX y un análisis más preciso de la intención de búsqueda de los usuarios para satisfacer mejor sus necesidades. Objetivos: identificar los puntos en común entre tres disciplinas relacionadas con la UX: usabilidad, arquitectura de la información y accesibilidad web, y el SEO, en el contexto de la Search eXperience Optimization. A partir de un análisis de la literatura, se han identificado, contextualizado y justificado los factores en común entre el SEO y las demás disciplinas. Se ha puesto de manifiesto que ciertas buenas prácticas propias de estas disciplinas contribuyen a mejorar la visibilidad de las páginas web en los buscadores. En concreto, se han identificado un total de 37 factores relacionados. La incorporación de las prácticas identificadas puede derivar en un mejor rastreo, indexación e interpretación de los contenidos por parte de los buscadores.

  • English

    Search engines have integrated various UX-related factors and a more precise analysis of users' search intent to better fulfil their needs. Our aims are to identify commonalities among three UX-related disciplines: usability, information architecture, web accessibility, and SEO, within the context of Search eXperience Optimization (SXO). Based on a literature analysis, common factors between SEO and the other disciplines were identified, contextualized, and justified. It has been demonstrated that specific good practices within these disciplines contribute to enhancing the visibility of web pages in search engines. Specifically, a total of 37 related factors were identified. The incorporation of these practices can result in improved crawling, indexing, and interpretation of content by search engines.

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