Veganismo y vegetarianismo en la prensa mexicana en 2022: un análisis de argumentos y fuentes

• Azpíroz, María-Luisa ^[1]
  1. [1] Universidad Panamericana
• Localización: Estudios Sociales: Revista de Alimentación Contemporánea y Desarrollo Regional, ISSN 0188-4557, ISSN-e 2395-9169, Vol. 34, Nº. 63, 2024
• Idioma: español
• DOI: 10.24836/es.v34i63.1423
• Títulos paralelos:
  • Veganism and vegetarianism in the Mexican press in 2022: an analysis of arguments and sources
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• Resumen
  • español

    Objetivo: analizar los argumentos y fuentes sobre el veganismo/vegetarianismo en 2022 presentes en la prensa mexicana, con el objetivo de comprobar cómo se retratan estos movimientos. Metodología: aplicando el análisis de contenido, los argumentos se clasificaron por temas de forma inductiva, identificando las fuentes. Resultados: salud, sostenibilidad y bienestar animal son los temas más vinculados a estos movimientos, retratados de forma positiva. El veganismo tuvo más protagonismo y la redacción de los periódicos fue la fuente principal, seguida de celebridades, fuentes científicas y activistas. Limitaciones: el análisis se limita a la prensa mexicana. Conclusiones: se aporta una perspectiva latinoamericana a estudios sobre veganismo/vegetarianismo en los medios. La cobertura del veganismo/vegetarianismo por parte de la prensa mexicana en 2022 fue predominantemente positiva, por lo que no se repite el patrón observado en análisis anteriores de prensa de países anglosajones. El veganismo parece estar más en auge que el vegetarianismo.

  • English

    Objective: To analyze the arguments and sources about veganism/vegetarianism in 2022 in the Mexican press, with the objective of how these movements are portrayed. Methodology: Applying content analysis, the arguments were classified by themes in an inductive way, identifying the sources. Results: Health, sustainability, and animal wellbeing are the issues most linked to these movements, portrayed in a positive light. Veganism had more prominence, and the own newsroom of the newspapers was the most cited source, followed by celebrities, scientific sources, and activists. Limitations: The analysis is limited to the Mexican press. Conclusions: A Latin American perspective is brought to studies on veganism/vegetarianism in the media. The coverage of veganism/vegetarianism by the Mexican press in 2022 was predominantly positive, so the pattern observed in previous press analysis in Anglo-Saxon countries is not repeated. Veganism seems to be more popular than vegetarianism.

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