Qualidade em Turismo na Perspetiva dos Decisores Públicos Locais Portugueses: O Caso da Região Centro de Portugal

• Maria do Rosário Campos Mira ^[1] ; Lisete dos Santos Mendes Mónico ^[2] ; Zélia Maria de Jesus Breda ^[3] ; Andreia Filipa Antunes Moura ^[1]
  1. [1] Instituto Politécnico de Coimbra

     Instituto Politécnico de Coimbra

     Coimbra (Sé Nova), Portugal

     
  2. [2] Universidade de Coimbra

     Universidade de Coimbra

     Coimbra (Sé Nova), Portugal

     
  3. [3] Department of Economy, Management, Industrial Engineering and Tourism (DEGEIT), Universityof Aveiro

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• Localización: Revista portuguesa de estudos regionais, ISSN-e 1645-586X, Nº. 56, 2020, págs. 19-41
• Idioma: portugués
• Títulos paralelos:
  • Quality in Tourism From The Perspective of Local Portuguese Public Decision-Makers:: A Case Study of Portugal’s CentroRegion
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• Resumen
  • English

    In Portugal tourism has developed greatly in recent years, as a result of the investment made in the: (i) qualification of human resources; (ii) specialization of supply; (iii) modernization of tourism management processes; (iv) marketing development; (v) and investment in infrastruc-ture and other services and products complemen-tary to the tourism sector. This study aims to identify Portuguese municipalities’ perception of what contributes to the quality of tourism. To this end, a quantitative approach was used, with a questionnaire being distributed to municipali-ties(125 participated in the study, with a total of 134 valid answers). The results revealed that there is a ‘single voice’ discourse regarding the need to differentiate products, develop destina-tions emphasizing their identity, strengthen net-works and differentiate tourism options according to their location.

  • português

    Em Portugal o turismo tem-se desenvolvido muito nos últimos anos, fruto do investimento que se tem feito na: (i) qualificação dos recursos humanos; (ii) especialização da oferta; (iii) mo-dernização dos processos de gestão das empresas turísticas; (iv) desenvolvimento do marketing; (v) e, no investimento em infraestruturas e outros serviços e produtos complementares à ação tu-rística.Os diversos estudos realizados pelas auto-ras sobre a perceção dos municípios portugueses (participaram 125 com o total de 134 respostas válidas) sobre o que contribui para a qualidade em turismo, revelou que há um discurso a uma ‘só voz’ quanto à necessidade de diferenciação de produtos, de desenvolver os destinos salien-tando a sua identidade, de trabalhar em rede e de diferenciar as opções turísticas nas diversas regiões

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