La internalización de la franquicia española y sus formas de penetración de mercados

• Autores: Verónica Baena Graciá, Julio Cerviño Fernández
• Localización: Cuadernos de economía y dirección de la empresa, ISSN 1138-5758, Nº 40, 2009, págs. 47-82
• Idioma: español
• DOI: 10.1016/s1138-5758(09)70042-8
• Texto completo no disponible (Saber más ...)
• Dialnet Métricas: 9 Citas
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