La expansión interregional en Iberoamérica: la creación de valor a través de filiales trampolín

• José Pla-Barber ^[1] ; Cristina Villar ^[1] ; Ana Botella ^[1]
  1. [1] Universitat de València

     Universitat de València

     Valencia, España

     
• Localización: Información Comercial Española, ICE: Revista de economía, ISSN 0019-977X, ISSN-e 2340-8790, Nº 909, 2019 (Ejemplar dedicado a: Multinacionales en un cambiante contexto internacional), págs. 75-91
• Idioma: español
• DOI: 10.32796/ice.2019.909.6894
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• Dialnet Métricas: 2 Citas
• Resumen

  • Recientemente, desde el sector empresarial han surgido diferentes afirmaciones destacando el valor intangible que España podría ofrecer como «trampolín» en el proceso de expansión interregional de las multinacionales europeas hacia Latinoamérica. En este estudio dotamos de contenido teórico y empírico a esta realidad, ofreciendo una visión general de las características de las filiales trampolín mediante una muestra de 188 filiales localizadas en España. Con este trabajo pretendemos aportar directrices a la práctica empresarial que faciliten la legitimidad en sus inversiones en otras regiones, especialmente en países emergentes donde existe un mayor riesgo de pérdida de valor.

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