Does e-commerce facilitate or complicate SMEs' internationalisation?

• Stefano Elia ^[1] ; Maria Giuffrida ^[1] ; Lucia Piscitello ^[1]
  1. [1] Polytechnic University of Milan

     Polytechnic University of Milan

     Milán, Italia

     
• Localización: Información Comercial Española, ICE: Revista de economía, ISSN 0019-977X, ISSN-e 2340-8790, Nº 909, 2019 (Ejemplar dedicado a: Multinacionales en un cambiante contexto internacional), págs. 61-73
• Idioma: español
• DOI: 10.32796/ice.2019.909.6901
• Enlaces
  • Texto completo
• Resumen

  • El efecto de la revolución digital ha sido escasamente abordado en la internacionalización de las PYME. Este artículo muestra que solo unas pocas empresas italianas en los sectores de la alimentación y la moda utilizan el comercio electrónico para la internacionalización. Las barreras son tanto tradicionales -los costes asociados a la logística y la adaptación a diferentes culturas- como las asociadas con el desconocimiento de los mercados digitales extranjeros, los requisitos legales para el comercio electrónico y el desconocimiento de los canales digitales o de los sistemas de pago en línea.

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