Measuring and analysing standardisation in the Hungarian hotel sector

• Gyurácz-Németh, Petra ^[1]
  1. [1] University of Pannonia

     University of Pannonia

     Hungría

     
• Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 14, Nº. Extra 1, 2018 (Ejemplar dedicado a: Special Issue Hospitality), págs. 17-24
• Idioma: inglés
• DOI: 10.18089/tms.2018.14si102
• Títulos paralelos:
  • Medindo e analisando a padronização no setor hoteleiro húngaro
• Enlaces
  • Texto completo (pdf)
• Resumen
  • English

    In tourism and the hotel sector standardisation is sometimes an advantage and other times a disadvantage, though it has been mentioned several times. This research explores the topic of standardisation in the Hungarian hotels. The paper determines the level of standardisation in hotels and the extant of the relationship between the level of standardisation and the hotel affiliation, the Hotelstars Union membership, the number of rooms and the star rating. There are 81 questionnaires filled out by hotel general managers of those hotels which belong to the Hungarian Hotel and Restaurant Association. Only the three-, four- and five-star hotels were questioned by this survey.The results show that the level of hotel standardisation depends on the hotel chain membership but only weakly by 5%. There are also proven significant relationships with the Hotelstars Union membership, the number of rooms and the star rating of the hotels.

  • português

    No turismo e no setor hoteleiro a padronização é, por vezes, uma vantagem e outras vezes uma desvantagem, embora tenha sido mencionada várias vezes. Esta pesquisa explora o tema da padronização nos hotéis húngaros. O documento determina o nível de padronização em hotéis e o relacionamento existente entre o nível de padronização, a afiliação hoteleira, a associação do Hotelstars Union, o número de quartos e a classificação em estrelas. Conseguimos 81 questionários preenchidos pelos gerentes gerais dos hotéis que pertencem à Associação Húngara de Hotéis e Restaurantes. Somente os hotéis de três, quatro e cinco estrelas foram questionados para esta pesquisa.

    Os resultados mostram que o nível de padronização do hotel depende da adesão à cadeia hoteleira, mas apenas ligeiramente em 5%. Também há relações importantes comprovadas com a adesão da Hotelstars Union, o número de quartos e a classificação em estrelas dos hotéis.

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