¿Es el género un factor determinante en las percepciones y actitudes de los estudiantes universitarios hacia la responsabilidad social?

• Autores: Manuel Larrán Jorge , Cristina Márquez Moreno
• Localización: Estudios Economicos Regionales y Sectoriales : EERS: Regional and sectoral economic studies : RSES, ISSN 1578-4460, Vol. 14, Nº. Extra 3, 2014 (Ejemplar dedicado a: Special Issue on Economics of Education in collaboration with AEDE), págs. 31-54
• Idioma: español
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    El presente trabajo pretende aportar evidencias sobre la percepción que los universitarios tienen acerca de la Responsabilidad Social Corporativa y su aplicación al ámbito de la Educación Superior, asi como determinar si existen diferencias en dichas percepciones asociadas al género. Los objetivos del estudio se centran en: -Analizar la percepción que tienen los estudiantes sobre las razones que motivan a las empresas a aplicar la RSC. Conocer si los alumnos/as consideran que la responsabilidad social es un concepto aplicable en el ámbito universitario y los posibles beneficios que aportaría. -Evaluar la importancia que los alumnos/as dan a la inclusión de la responsabilidad social en su formación académica. Para el desarrollo de los objetivos planteados hemos desarrollado una investigación de carácter cuantitativo sobre una muestra de 1596 estudiantes de las diferentes universidades públicas andaluzas. A partir de los datos de la muestra podemos concluir que existe un alto conocimiento del concepto de responsabilidad social por parte del alumnado universitario, con una opinión favorable hacia la integración en el ámbito de la gestión y la formación universitaria. Se encuentran diferencias en las opiniones y percepciones en función del género, mostrándo las alumnas una mayor sensibilidad hacia las cuestiones éticas y sociales.

  • English

    This study analyzes personal beliefs by different students of Spanish universities with regard to the implementation of social responsibility in the higher education institutions in Spain as well as the study examines the presence of possible differences according to the gender. The main goals focuses on: -Examining the perception of students about the reasons for companies to implement CSR. -Determining the relationship between the concept of social responsibility and their application in higher education institutions; -Analyzing the relevance of incorporating social responsibility issues in teaching. To achieve this purpose, this study reports on a questionnaire survey of 1596 undergraduate students from Andalusian public universities. Key findings show that students from Andalusian public universities states the relevance of including social responsibility issues in teaching and manageme nt functions as well as they understand the meaning of the concept of social responsibility. Also, female survey participants are significantly more socially and ethically in clined than male survey participants

• Referencias bibliográficas
  • Adkins, N. y Radtke R.R. (200 4). “Students’ and Faculty members’ perceptions of the importance of business Ethics and Accounting Ethics Education:...
  • Albaum, G. y Peterson, R. A. (2006). “Ethical Attitudes of Future Business Leaders. Do They Vary by Gender and Religiosity?”, Business and...
  • Aldazabal, E. y Espinosa, M. (2010). “La Incorporación de la Ética en la Formación de la Profesión Contable”. Actas XIV Encuentro de la Asociación...
  • Alvarado, A., Bigné, E. y Currás, R. (2011). “Perspectivas teór icas usadas para el estudio de la responsabilidad social empresarial: una...
  • Ameen, E.E., Guffey, D.M., y McMillan, J.J (1996). “Gender differences in determining the ethical sensitivity of futu re accounting professionals”....
  • Araque, R. A. y Montero, M.J. (2006). “La responsabilidad social a debate”. Icaria.Barcelona Aspen Institute (2008): “Where Will They Lead?...
  • Aupperle, K.; Carroll, A. y Hatfield, J. (1985). “An empirical examination of the relationship between corporate social responsibility”. Academy...
  • Bageac, D., Furrer, O. & Reynaud, E. (201 1). “Management students' attitudes toward business ethics: a comparison between France...
  • Bigne, E.; Chumpitaz, R.; Andreu, L. y Swaen, V. (2006). “La Influencia de la Responsabilidad Social Corporativa en el Comportamiento de Compra...
  • Bampton, R. y Cowton, C. (2 002). “The Teaching of Ethics in Management Accounting: Progress and Prospect”. Business Ethics: A European Review,Vol....
  • Bampton, R. y Maclagan, P. (2005). “Why Teach Ethics to Accounting Students? A Response to the Sceptics, Business Ethics”, Vol.14 (3), pp....
  • Bateman, C. y Valentine, S. (2010). “Investigating the effects of gender on consumers’ moral philosophies and ethical intentions”. Journal...
  • Beekun, R., Stedham, Y. y Westerman, J. (2010 ). “Effects of justice and utilitarianism on ethical decision making: A cross-cultural examination...
  • Borkowski, S.C. y Ugras, Y.J. (1998). “Business students and ethics: A meta-analysis”. Journal of Business Ethics, Vol. 17, pp. 1117-1127.
  • Borra, C.; Caraballo, Mª.A. y Gómez, F. (2007). “Los Determinantes de la Satisfacción de los Universitarios con la Formación en Etica Profesional:...
  • Burton, B.K. y Hegarty, W.H. (1999). “Some Determinants of Student Corporate Social Responsibility Orientation”, Business & Society, Vol....
  • Carroll, A. B. (1979). “A Three-Dimensional Conceptual Model of Corporate Performance”, The Academy of Management Review vol. 4(4), pp. 497–505.
  • Carroll, A. B. (1991). “The Pyramid Of Corporate Social Responsibili ty: Toward the Moral management of Organizational Stakeholders”, Business...
  • Carroll, A.B. y Buchholz, A. K. (200 0). “Business and society - Ethics and stakeholdersManagement”, Cincinnati, South Western College Publishing.
  • Carroll, A. B., y Shabana, K. (2010). "The Business Case for Corporate Social Responsibility: A Review of Concepts”, Research and Practice....
  • Ceulemans, K., De Prins, M., Cappuyns, D. y Coninck, W. (2011). “Integration of sustainable development in higher education’s curr icula of...
  • Cohen, J.R., Pant, L.W.y Sharp, D.J. (2001). “An examination of differences in ethical decision making between canadian business students...
  • Cole, B y Smith, D. (1995). “Effects of ethics instruction on the ethical perceptions of college business students”, Journal of education...
  • Confederación de Consumidores y Usuarios (2008). “La Opinión y Valoración de los Consumidores sobre la Responsabilidad Social de la Empresa...
  • Cowton, C.J. y Cummins, J. (2003). “Teach ing Business Ethics in UK Higher Education: Progress and Prospects”, Teaching Business Ethics, Vol....
  • Dahlsrud, A. 2008. “How corporate social re sponsibility is defined: an analysis of 37 definitions”,Corporate Social Responsibility and Environmental...
  • De la Cuesta, M. y Valor, C. (2003). “Responsabilidad social de la empresa. Concepto, medición y desarrollo en España”, Boletín ICE Económico...
  • De la Cuesta, M., Porras, A., Saavedra, I. Y Sánchez, D. (2010). “El compromiso social de la UNED”, pp. 233-272. En de la Cuesta, M, de la...
  • Elias, R.Z. (2004). “An examination of business students perceptions of CSR”, Journal of Business Ethics, Vol. 52(3), pp. 267-281.
  • Elkington, J. (1998). “Cannibals with forks: The triple bottom line of 21st century business”. Gabriola Island, British Columbia, Canada:...
  • Epstein, E.M (1987). “The Co rporate social policy process : Beyond business ethics, Corporate social respon sibility, and corporate social...
  • Eweje, G. y Brunton, M. (2010). “Ethical perceptions of business students in a New Zealand university. Do gender, age an d work experience...
  • Forética (2008): Informe forética RSE. Disponible en: www//htpforetica.org/biblioteca/informes-foretica/doc_details/29-informe-foretica-2008?lang=es
  • Frederick, W.C. (1978). “F rom CSR1 to CSR2: the maturing of business and society thought”. Working paper 279, Graduate School of Business,...
  • Freeman, R. E. 1984. “Strategic management: A stakeholder approach”. Boston: Pitman.
  • Gautschi, III, F y Jones, T. (1998). “Enhancing the ability of business students to recognize ethical issues: an empirical assessment of th...
  • Galbraith, S y Stephenson, H. (1993). “Decision rules used by male and female business students in making ethical value judgments: another...
  • Gilligan, C. (1982). “In a Different Voice: Psychological Theory and Women ́sDevelopment. Harvard University Press Cambridge, MA. En Donleavy,...
  • Gioia, D.A. (2002). “Business education ́s role in the crisis of confidence in corporations”. Academy of Management Executive, Vol. 16(3),...
  • González-Rodríguez, M.R., Díaz- Fernández, M.C., Pawlak, M. y Simonetti, B. (2012). “Perceptions of students university of corporate social...
  • Ibrahim, N.A.; Angelidis, J.P. y Howard, D.P. (2006). “Corporate Social Responsibility: A Comparative Analysys of Perceptions of Practicing...
  • Ibrahim, N.A.; Howard, D.P. y Angelidis, J.P. (2008). “The Relationship between Religiousness and corporate So cial Responsability Orientation:...
  • Between Business Managers and Students?”, Journal of Business Ethics , Vol. 78, pp. 165-174.
  • Hidalgo, A. y Fuentes. F. (2007). “Actitudes hacia la Responsabilidad Social de la Empresa. Un Análisis Empírico en Estudiantes Universitarios...
  • Jakobsen, O.; Ims, K. y Gronhaung, K. (2005): “Faculty Members’ Attitudes Towards Ethics at Norwegian Business School: An Exploratory Study”,...
  • Kolodisky, R.W.; Madden, T.M.; Zisk, D.S. y Henkel, E.T. (2010): “Attitudes about Corporate Social Res ponsibility: Business St udent Predictors”,...
  • Knots, T. López, T. y Mesak, H. (2000). “Ethical judgements of college students : an empirical analysis”, Journal of education for business,...
  • Kolmogorov, A. (1968). “Logical basis for information theory and probability theory”. IEEE Transactions of Information Theory, Vol. 14, September,...
  • Kracher, B., Chatterjee, A. y Lundquist, A.R. (2002). “Factors related to the cognitive moral development of business students and business...
  • Kraft, K. y Singhapakdi, A. (1995). “The relative importance of social responsibility in determining organizational effectiveness: student...
  • Lafuente, A.; Viñuales, R.: Puedo, R. y Llaría, J. (2003). “Responsabilidad Social Corporativa y Políticas Públicas”. Documneto de trabajo...
  • Lämsä, A.; Vehkaperä, M.; Puttonen, T. y Personen, H. (2007). “E ffects of Business Education on Women and Men Students’ At titudes on Corporate...
  • Landry, R.; Moyes, G. y Cortes, A. (2004). “Ethical Perceptions Among Hispanic Students: Differences by Major and Gender”, J ournal of education...
  • Larrán, M y López, A. (2009). “ Una propuesta de Memoria de Responsabilidad social Universitaria”. Comunicación presentada en el congreso...
  • Lau, C.L. (2010). “A step forw ard: Ethics education matters!”, Journal of Business Ethics, Vol. 94(4), pp. 565-584.
  • Libby, A. y Agnello, V. (2000). “Ethical Decision Making and The Law”, Journal of Business Ethics, Vol. 26, pp. 223–232.
  • Loe, T. W., Ferrell, L. y Mansfield, P. (2000). “A review of empirical studies assessing ethical decision making in business”, Journal of...
  • Logsdon, J. M., & Wood, D. (2002). “Business Citizenship: from Domestic to Global Level of Analysis”, Business Ethics Quaterly, Vol, 12(2),...
  • Lozano, J.M. et al. (2005). “ Los gobiernos y la responsabilidad social de las empresas”.Ediciones Granica. Barcelona.
  • Luthar, H.K., DiBattista, R.A. y Gautschi, T. (1997). “Perception of what the ethical climate is and what it should be: the role of gender,...
  • Mason, E.S. y Mudrack, P.E. (1996). “Gender and ethical orientation: a test of gender and occupational social ization theories”, Journal of...
  • Matten, D. y Moon, J. (2004). “Corporate social responsibility education in Europe”. Journal of Business Ethics, Vol. 54, pp. 323-337. McCuddy,...
  • Melé, D. (2008). “Integrating ethics into management”. Journal of Business Ethics, Vol. 78 (3), pp. 291–297.
  • Morris, S.A. (1997). “Internal effects of stakeholder management devices”, Journal of Business Ethics, Vol. 16, pp. 413-424.
  • Muijen, H. (2004). “Corporate Social Responsibility Starts at University”. Journal of Business Ethics”, Vol. 53, pp. 235-246.
  • Nguyen, N.T., Basuray, M.T., Smith, W.P., Kopka, D., McCulloh, D. (2008). “Moral issues and gender differences in ethical judgment using Reidenbach...
  • Nicholson, C.Y. y Demoss, M. (2009). “Teaching Ethics and Social Responsibility: An Evaluation of Undergraduate Busin ess Education at the...
  • O’Fallon, M.J. y Butterfield, K.D. (2005). “A review of the empirical ethical decision-making literature: 1996-2003”, Journal of Business...
  • Pérez, A.; García de los Salmones, M.M. y Rodríguez del BosqueI. (2013). “The effect of corporate associations on consumer behaviour”, European...
  • Peterson, R., Albaum, G., Merunka, D. Munuera, J. y Smith, S. (2010). “Effects of nationality gender and religiosity on business-related ethicality”,...
  • Pricewaterhousecoopers (2006). “La Actitud del Consumidor hacía la Responsabilidad Social Corporativa”. www.pwc.com/es/es.
  • Ritter, B,A. (2006). “Can Busi ness ethics be taught? A study of the ethical decision-making process in business students”, Journal of Business...
  • Ruegger, D y King, E. (1992). “A study of the effect of age and gender upon student business ethics,” Journal of Business Ethics, Vol. 11,...
  • Silver, L.S. y Valentine, S.R. (2000). “College students perceptions of moral intensity in sales situation”, Journal of education for business,...
  • Sims, R.L. (2002). “Ethical rule breaking by employees: A test of so cial bonding theory”, Journal of Business Ethics, Vol. 40(2), pp. 101-110.
  • Singhapakdi, A., Vitell, S.J., Rallapalli, K.C. y Kraft, K. (1996). “The perceived role of ethics and social responsibility: a scale development”,...
  • Sleeper, B.; Schneider, K. y Weber, J. (2006). “Scale and Study of Student Attitudes toward Business Education’s Role in Addressing Social”,...
  • Setó-Pamies, D., Domingo-Vernis, M. Y Rab assa-Figueras, N. (2011). “Corporate social responsibility in management education: current status...
  • Smyth, L.S., Davis, J.R. y Kroncke, C.O. (2009). “Students ́perceptions of business ethics: using cheating as a surrogate for business situations”,...
  • Sims, R. y Gegez, A. (2004). “Attitudes towards business ethics: a five nation comparative study”, Journal of Business Ethics, Vol. 50(3),...
  • Sobczak, A.; Debucquet, G. y Havard, C. (2006). “The Impact of Higher Education on Students ́ and Young Managers ́ Perception of Companies...
  • Stedham, y., Yamamura, J.H. y Beekun, R.I. (2007). “Gender differences in business ethics: justice and relativist perspectives”, Business...
  • Valleys, F. (2006). “ Breve marco teórico de la responsabilidad social universitaria”. Pontificia Universidad Católica del Perú.
  • Vallaeys, F. (2006). “Hacia la construcción de indicadores de responsabilidad social universitaria”. Pontificia Universidad Católica del Perú.
  • Van Marrewijk, M. (2003). “Concepts and definitions of CSR and corporate sustainability: between agency and communion”, Journal of Business...
  • Werther, W., & Chandler, D. 2 010. “Strategic Corpor ate Social Responsibility. Stakeholders in a Global Environment”. 2nd Edition, Sage...
  • Zurita, R. (2003). “Proyecto Universidad Construye País: Universidad Socialmente Responsable en la Universidad de la Frontera”. En Carola...