E-marketing education in transition: An analysis of international courses and programs

• Shaltoni, Abdel Monim ^[1]
  1. [1] Alfaisal University

     Alfaisal University

     Arabia Saudí

     
• Localización: The international journal of management education, ISSN 1472-8117, Vol. 14, Nº. 2, 2016, págs. 212-218
• Idioma: inglés
• DOI: 10.1016/j.ijme.2016.04.004
• Texto completo no disponible (Saber más ...)
• Resumen

  • E-marketing is an expanding and dynamic field that needs a skilled workforce. Educational institutes across the world have responded to this demand by introducing E-marketing courses and, recently, programs. This study aims at greater shared agreement about what E-marketing encompasses through exploring around 120 business schools worldwide. In addition, a thorough analysis of the main books used in basic E-marketing or digital marketing courses was conducted to identify the main topics covered in these courses. The study concludes that E-marketing education is going through a transitional period at different levels. Implications regarding the topics and teaching of E-marketing are discussed