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In this article, we challenge the prevailing view that global staff transfers are a necessary cost of doing business globally by contending that such deployment is integral to successful strategic implementation. We use three scenarios�learning from failure, failure to learn, and lost opportunities�to illustrate how awareness of the consequences of decisions related to international staffing can facilitate their efficacy. Learning awareness therefore can lead to improved policies and outcomes for the management of global staff transfers and demonstrate the value HRM brings to the implementation process.
