Resumen de Virtue ethics, CSR and �corporate citizenship�

Steve Mackey

• Purpose - This article critiques corporate public relations from the perspective of philosopher Alasdair MacIntyre.

  Design/methodology/approach - It uses an essay format.

  Findings - The essay is critical of proposed �communitarian-style� initiatives to take advantage of what are referred to by some public relations theorists as �consumer communities�.

  Originality/value - This is the most extensive application of MacIntyre�s ideas to public relations.