Acceso usuarios
Purpose - This article critiques corporate public relations from the perspective of philosopher Alasdair MacIntyre.
Design/methodology/approach - It uses an essay format.
Findings - The essay is critical of proposed �communitarian-style� initiatives to take advantage of what are referred to by some public relations theorists as �consumer communities�.
Originality/value - This is the most extensive application of MacIntyre�s ideas to public relations.
