Viktor Mayer-Schönberger and Kenneth Cukier - Big Data: A Revolution That Will Transform How We Live, Work, and Think

• Autores: Saint John Walker (res.)
• Localización: International Journal of Advertising, ISSN 0265-0487, Vol. 33, Nº. 1, 2014, págs. 181-183
• Idioma: inglés
• DOI: 10.2501/ija-33-1-181-183

• Es reseña de:

  • Big Data: A Revolution That Will Transform How We Live, Work, and Think

    Viktor Mayer-Schönberger, Kenneth Cukier

    New York : Houghton Mifflin Harcout., 2013

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• Resumen

  • This book review describes Mayer-Schonberger's and Cukier's guide to big data as being one of the most accessible of the recent publications on the subject. It focuses on the culture changes that big data will bring, rather than technological or business areas, examining how 'datafication' will affect personal matters, such as relationships, experiences and moods. The authors claim that rather than getting data certainties in businesses, big data will actually lead to greater messiness and creativity.