Acceso usuarios
Corporate social responsibility and advertising: does it extend to taking stances on social issues?
Charles R. Taylor
págs. 11-15
Sigal Segev, Weirui Wang, Juliana Fernandes
págs. 17-36
págs. 37-60
Programme-ad congruence: integrating advertising and entertainment
Susan D. Myers, Maria B. Royne, George Deitz
págs. 61-90
An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Yunjae Cheong, Kihan Kim
págs. 91-112
Applying the future time perspective scale to advertising research
Volker G. Kuppelwieser, Marko Sarstedt
págs. 113-136
Erik Modiga, Micael Dahlén, Jonas Colliander
págs. 137-154
Chinching Chang
págs. 155-177
Ian Grant
págs. 179-181
Saint John Walker (res.)
Es reseña de:
Big Data: A Revolution That Will Transform How We Live, Work, and Think
Viktor Mayer-Schönberger, Kenneth Cukier
New York : Houghton Mifflin Harcout., 2013
págs. 181-183
