Nuevas tecnologías y comportamiento de compra: un análisis de las variables determinantes de la decisión de compra a través del móvil

• Autores: José Enrique Bigné Alcañiz , C. Ruiz, Silvia Sanz Blas
• Localización: Esic market, ISSN 0212-1867, Nº 134, 2009, págs. 71-128
• Idioma: español
• Títulos paralelos:
  • New technologies and purchase behavior: an analysis of the determinant variables in M-shopping
• Enlaces
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• Dialnet Métricas: 1 Cita
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