Compra cruzada y fidelidad del cliente en el sector asegurador

• Autores: Montserrat Guillén Estany, Jens Perch Nielsen, Ana María Pérez Marín
• Localización: Esic market, ISSN 0212-1867, Nº 132, 2009, págs. 107-136
• Idioma: español
• Títulos paralelos:
  • Cross-buying behaviour and customer loyalty in the insurance sector
• Enlaces
  • Texto completo  1    2  
• Dialnet Métricas: 1 Cita
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