Resumen de A globalized acceptance: the marketing of Mandarin immersion

Edward L. Watson

• This article introduces the concept of a Globalized Acceptance to examine how language immersion education operates through school choice. Drawing on qualitative data from an elementary Mandarin immersion program, this study analyzes how a school markets a foreign language program that attracts middle-class families. Rather than prioritizing a language that reflects the existing student population, the school promotes Mandarin Chinese as a symbol of global opportunity. Language becomes a classed commodity that signals elite cultural capital rather than a practical communication method. This study contributes to our understanding of educational markets by showing how immersion programs may translate globalization into an educational asset that is unevenly distributed.