A globalized acceptance: the marketing of Mandarin immersion

• Watson, Edward L. ^[1]
  1. [1] California State University, Fullerton

     California State University, Fullerton

     Estados Unidos

     
• Localización: International journal of bilingual education and bilingualism, ISSN 1367-0050, Vol. 29, Nº. 7, 2026, págs. 1018-1033
• Idioma: inglés
• DOI: 10.1080/13670050.2026.2626793
• Texto completo no disponible (Saber más ...)
• Resumen

  • This article introduces the concept of a Globalized Acceptance to examine how language immersion education operates through school choice. Drawing on qualitative data from an elementary Mandarin immersion program, this study analyzes how a school markets a foreign language program that attracts middle-class families. Rather than prioritizing a language that reflects the existing student population, the school promotes Mandarin Chinese as a symbol of global opportunity. Language becomes a classed commodity that signals elite cultural capital rather than a practical communication method. This study contributes to our understanding of educational markets by showing how immersion programs may translate globalization into an educational asset that is unevenly distributed.

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