Baby boomers and the intention to use technology in travel planning

• Camargo, Karla Juiane dos Santos ^[2] ; Limberger, Pablo Flôres ^[2] ; Sohn, Ana Paula Lisboa ^[2] ; Mendes-Filho, Luiz ^[1] ; Pereira, Tércio ^[2]
  1. [1] Universidade Federal do Rio Grande do Norte

     Universidade Federal do Rio Grande do Norte

     Brasil

     
  2. [2] Vale do Itajaí University, Brazil
• Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 22, Nº 2, 2026, págs. 1-16
• Idioma: inglés
• DOI: 10.18089/tms.20260201
• Títulos paralelos:
  • Baby boomers e a intenção de usar tecnologia no planejamento de viagens
• Enlaces
  • Texto completo (pdf)
• Resumen
  • English

    This research aimed to analyze the influence of the generational cohort on the intention to use technology in travel planning by the baby boomer generation, exploring important points for maintaining the usability of Information and Communication Technologies (ICT) in this age group. To achieve this objective, structural equation modeling (PLS-SEM) was used on a sample of 155 valid questionnaires from members of the baby boomer generation participating in elderly groups. The results suggest that the generational cohort is an important element to be considered in the intention to use technology in travel planning. Baby boomers are more resistant to adopting new technologies in travel planning, preferring ease and practicality over advanced technological features. In addition, personal innovation and financial cost are determinants for the adoption of technology by baby boomers, while personal influence is not relevant to boost the adoption of technology in tourism by this generation. This study contributes to broadening the debate about the acceptance and intention to use technologies by baby boomers in travel planning and also provides important indications for maintaining the use of ICTs in this age group.

  • português

    Este estudo examina os determinantes da intenção dos baby boomersde usar tecnologias de planejamento de viagens antes de viajar e esclarece como a satisfação e a atitude moldam essa intenção em um contexto de uso repetido. Utilizando modelagem de equações estruturais por mínimos quadrados parciais em 155 questionários válidos coletados de baby boomersparticipantes de grupos sociais de idosos no Brasil, o modelo explica 42,8% da variância na intenção de uso. Os resultados mostram que a facilidade de uso percebida aumenta a satisfação e tem um efeito indireto positivo na atitude e na intenção, enquanto a utilidade percebida não influencia significativamente a satisfação, a atitude ou a intenção. A satisfação prediz fortemente a atitude e contribui para a intenção de uso. A inovação pessoal tem um efeito direto positivo na satisfação e um efeito indireto na atitude, enquanto o custo financeiro percebido reduz a atitude e a intenção por meio de efeitos indiretos negativos. A influência social não é significativa. As descobertas sugerem que as organizações de turismo devem priorizar interfaces simples e estáveis, reduzir o esforço e os custos percebidos e apoiar a experimentação para aumentar a adoção entre os viajantes mais velhos.

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