Antecedents of Destination Fascination and Intention to Visit: Antecedentes do fascínio pelo destino e da intenção de visitar

• Rosângela Andrade Pessoa ; Lucas Lopes Souza ^[1] ; Oderlene Vieira de Oliveira ; Juliana da Silva Costa ; Elnivan Moreira de Souza
  1. [1] University of Fortaleza
• Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 22, Nº 1, 2026, págs. 27-39
• Idioma: español
• DOI: 10.18089/tms.20260103
• Enlaces
  • Texto completo (pdf)
• Resumen
  • English

    The purpose of this study is to examine the influence of destination fascination and intention to visit. We conducted the research through the lens of Attention Restoration Theory (ART), administering a survey to 352 tourists who had never visited the destination. The data was analysed through Structural Equation Modelling, and the study focused on four antecedents of Destination Fascination: Culture, Electronic Word of Mouth, Expectation, and Information Search. The results showed that Culture and Expectation had a significant positive impact on Destination Fascination, whereas Electronic Word of Mouth and Information Search did not. Furthermore, Destination Fascination had a positive impact on the intention to visit. Tourism agents can utilise the findings presented in this study to refine their marketing strategies and attract more tourists to their destinations. Finally, this study contributes to the literature on consumer behaviour and tourism by identifying the constructs that impact Destination Fascination and Intent to Visit.

  • português

    O objetivo deste estudo é examinar a influência do fascínio pelo destino e da intenção de o visitar. Conduzimos o inquérito na perspetiva da Teoria da Restauração da Atenção (TRA) e aplicámos um questionário a 352 turistas que nunca tinham visitado um destino. Os dados foram analisados através da Modelação de Equações Estruturais, e o estudo focou-se em quatro antecedentes do fascínio pelo destino: Cultura, Boca a Boca Eletrónico, Expectativa e Procura de Informação. Os resultados mostraram que a Cultura e a Expectativa tiveram um impacto positivo significativo no fascínio pelo destino, enquanto o Boca a Boca Eletrónico e a Procura de Informação não apresentaram um impacto significativo. Além disso, o fascínio pelo destino teve um impacto positivo na intenção de o visitar. Os agentes turísticos podem utilizar as descobertas deste estudo para melhorar as suas estratégias de marketing e atrair mais turistas para os seus destinos. Por fim, este estudo contribui para a literatura sobre o comportamento do consumidor e o turismo ao identificar os constructos que impactam o fascínio pelo destino e a intenção de o visitar.

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