Orientación emprendedora y desempeño innovador en mipymes. El rol moderador de la orientación estratégica

• Hernández-Ramírez, Manrique ^[1] ; Mora-Esquivel, Ronald ^[1] ; Leiva, Juan Carlos ^[1]
  1. [1] Instituto Tecnológico de Costa Rica

     Instituto Tecnológico de Costa Rica

     Oriental, Costa Rica

     
• Localización: Estudios Gerenciales: Journal of Management and Economics for Iberoamerica, ISSN 0123-5923, Vol. 38, Nº. 162, 2022, págs. 95-108
• Idioma: español
• DOI: 10.18046/j.estger.2022.162.4519
• Títulos paralelos:
  • Orientação empreendedora e atuação inovadora em MPMEs. O papel moderador da orientação estratégica
  • Entrepreneurial orientation and innovation performance in MSMEs. The moderating role of strategic orientation
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 7 Citas
• Resumen
  • español

    El objetivo del presente estudio fue medir si el efecto de la orientación emprendedora en el desempeño innovador está moderado por el tipo de orientación estratégica que siguen las mipymes. Para ello, se estimó un modelo de regresión jerárquica secuencial. Los resultados mostraron que, en mipymes que brindan atención a tendencias del entorno, aprovechan oportunidades de mercado y productos y tienen mayor flexibilidad operativa (prospectoras), el efecto positivo de la orientación emprendedora en el desempeño innovador resultó ser mayor que en aquellas mipymes orientadas a la eficiencia operativa, al control de costos y al mantenimiento de la cartera de productos para sus clientes (defensoras).

  • English

    This study aimed to assess if the effect of entrepreneurial orientation on innovative performance is moderated by the type of strategic orientation followed by MSMEs. The study employs a sequential hierarchical regression model. The results showed that the positive effect of the entrepreneurial orientation on innovative performance was greater in MSMEs paying attention to environmental trends, taking advantage of market and product opportunities, and focusing on operational flexibility (prospectors), than in those MSMEs directing their strategy on operational efficiency, cost control, and maintenance of the product portfolio for their customers (defenders).

  • português

    O objetivo deste estudo foi medir se o efeito da orientação empreendedora no desempenho inovador é moderado pelo tipo de orientação estratégica seguida pelas MPMEs. Para isso, estimou-se um modelo de regressão hierárquica sequencial. Os resultados mostraram que, nas MPMEs que oferecem atenção a tendências ambientais, aproveitam as oportunidades de mercado e de produtos e possuem maior flexibilidade operacional (prospectoras). O efeito positivo da orientação empreendedora no desempenho inovador acabou sendo maior do que nas MPMEs que são orientadas para os negócios, eficiência operacional, controle de custos e manutenção do portfolio de produtos para seus clientes.

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