Percepción empresarial de la pandemia por COVID-19 y su impacto en el turismo: un análisis cualitativo del destino Extremadura, España

• Sánchez-Rivero, Marcelino ^[1] ; Rodríguez-Rangel, María Cristina ^[1] ; Ricci-Risquete, Alejandro ^[1]
  1. [1] Universidad de Extremadura

     Universidad de Extremadura

     Badajoz, España

     
• Localización: Estudios Gerenciales: Journal of Management and Economics for Iberoamerica, ISSN 0123-5923, Vol. 37, Nº. Extra 159, 2021, págs. 265-279
• Idioma: español
• DOI: 10.18046/j.estger.2021.159.4427
• Títulos paralelos:
  • Percepção empresarial da pandemia COVID-19 e seu impacto no turismo: uma análise qualitativa na região de Extremadura, na Espanha
  • Business perception of the COVID-19 pandemic and its impact on tourism: A qualitative analysis of the Extremadura, Spain, destination
• Enlaces
  • Texto completo
• Resumen
  • español

    La pandemia de la COVID-19 ha provocado importantes perturbaciones en el sector turístico. Esta situación ha obligado a los agentes sectoriales a adoptar importantes medidas, pero también ha generado nuevas oportunidades de negocio. A partir de herramientas de análisis cualitativo, este trabajo analizó la percepción de los empresarios del sector sobre la pandemia por COVID-19 y esbozó las medidas que se deben adoptar para ayudar a la recuperación del sector en Extremadura, un destino turístico emergente de interior en el suroeste de España. Los resultados muestran que la principal preocupación de los empresarios es el impacto económico que la crisis está teniendo en sus negocios, además de las principales medidas que los empresarios turísticos solicitan para superar esta situación.

  • português

    A pandemia COVID-19 causou grandes perturbações no setor do turismo. Essa situação obrigou os agentes setoriais a adotarem medidas importantes, mas também gerou novas oportunidades de negócios. Com base em ferramentas de análise qualitativa, este trabalho analisou a percepção dos empresários do setor sobre a pandemia COVID-19 e delineou as medidas que devem ser adotadas para ajudar a recuperação do setor na região de Extremadura, um destino turístico interior emergente no sudoeste da Espanha. Os resultados mostram que a principal preocupação dos empresários é o impacto económico que a crise está gerando nos seus negócios, além das principais medidas que os empresários turísticos solicitam para ultrapassar esta situação.

  • English

    The COVID-19 pandemic has caused substantial disruptions in the tourism sector. This situation has forced sectoral actors to adopt important measures, but on the other hand, it has also generated new business opportunities. Using qualitative analysis tools, this paper analyzed the perception of businesspeople in the sector regarding the COVID-19 pandemic and outlined the measures to be adopted to help the recovery of the sector in Extremadura, an emerging inland tourist destination in the southwest of Spain. The results show that their main concern is the economic impact that the crisis is having on their businesses, along with the main measures that the tourism businesspeople are requesting to overcome this situation.

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