Implicações da pandemia de COVID-19 no relacionamento sede-filial. Uma abordagem qualitativa

• Moreira, António-Carrizo ^[1] ; Pinto, Bruna-Ferreira ^[1] ; Ribau, Cláudia-Pires ^[1]
  1. [1] Universidade de Aveiro

     Universidade de Aveiro

     Vera Cruz, Portugal

     
• Localización: Estudios Gerenciales: Journal of Management and Economics for Iberoamerica, ISSN 0123-5923, Vol. 37, Nº. Extra 159, 2021, págs. 280-293
• Idioma: portugués
• DOI: 10.18046/j.estger.2021.159.4311
• Títulos paralelos:
  • Implicaciones de la pandemia por COVID-19 en la relación casa matriz-sucursal. Un estudio cualitativo
  • Implications of the COVID-19 pandemic on the headquarters-subsidiary relationship. A qualitative approach
• Enlaces
  • Texto completo
• Resumen
  • español

    El principal objetivo de este artículo fue analizar el proceso de internacionalización de una pyme, con especial énfasis en la relación casa matriz-sucursal; tema poco estudiado en el ámbito de este tipo de empresas. Se siguió un enfoque cualitativo, a partir de estudios de caso en los que se analizó la perspectiva evolutiva y la relación de la casa matriz con sus cinco sucursales; además, se recurrió a la teoría de la dependencia de recursos. Se concluye que existe una heterogeneidad de trayectorias y relaciones entre la casa matriz y cada sucursal. De igual forma, estas trayectorias cambiaron durante la pandemia de la COVID-19.

  • English

    The main objective of this paper was to analyze the internationalization process of a small and medium-sized enterprise, with special emphasis on the headquarters-subsidiary relationship, which is a little-studied subject in the field of this type of company. A qualitative approach was followed, based on case studies in which the evolutionary perspective and the headquarters-subsidiary relationship were analyzed; in addition, the resource dependency theory was used. It is concluded that there are several paths and relationships between the headquarters and each branch. Moreover, these trajectories changed during the COVID-19 pandemic.

  • português

    Este artigo tem como principal objetivo a análise do processo de internacionalização de uma Pequena e Média Empresa (PME), dando especial ênfase ao relacionamento entre a sede e as suas filiais, o que é pouco estudado no âmbito das PMEs. Tendo por base uma abordagem qualitativa baseada em estudos de caso, que analisam a perspetiva evolutiva desta PME e do relacionamento da sede com as suas cinco filiais, e utilizando a teoria da dependência de recursos, conclui-se que há uma heterogeneidade de percursos e relacionamentos entre a sede e cada filial, que sofreram alterações durante a pandemia de COVID-19.

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