Un análisis del comportamiento de impulsividad del consumidor y propuesta de una escala para medir el comportamiento impulsivo

• Autores: Francisco José Sarabia Sánchez , Thomas H. Schmidt
• Localización: Esic market, ISSN 0212-1867, Nº 119, 2004, págs. 169-194
• Idioma: español
• Títulos paralelos:
  • An analysis of consumer impulsivity and a proposed scale to measure impulse behaviour
• Enlaces
  • Texto completo  1    2  
• Dialnet Métricas: 7 Citas
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