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The objective of this research is to determine the potential commercial competition within the South Korean market, identifying the countries and sectors with which the Ecuadorian exportable supply could rival. For this purpose, South Korean trade information was analyzed during the period 2018 and July 2022, identifying the main purchases made by Korea from Ecuador according to the Standard International Trade Classification, Revision 3 (SITC). Then using this information, a similarity and competition analysis was applied for the year 2021, being the Spearman correlation coefficient the technique used to evaluate the degree of similarity with respect to the Ecuadorian exportable supply, and the Export Competition Index (ICX) used to assess the risk of trade displacement. The results show a moderate degree of similarity for Australia, Peru, the Philippines and Mexico, while Colombia shows a weak similarity. On the other hand, the ICX showed potential displacement in the petroleum sector(333) with Mexico, Brazil and Colombia; non-ferrous scrap(288) with Colombia, the Philippines, Thailand and Mexico; and fruits(057) with the Philippines, even surpassing the values reported by Latin American countries such as Colombia, Chile and Peru.
