Visual Communication Design for Mobile Learning Apps: User Interface Usability and Learning Engagement

• Yang Jingmiao ^[1]
  1. [1] Dongseo University

     Dongseo University

     Corea del Sur

     
• Localización: Comunicar: Revista Científica de Comunicación y Educación, ISSN 1134-3478, Nº 78, 2024 (Ejemplar dedicado a: Empowered and hyper(dis)connected audiences: Actors, contexts, experiences and educommunicative practices), págs. 234-248
• Idioma: inglés
• DOI: 10.58262/V32I78.19
• Títulos paralelos:
  • Diseño de comunicación visual para aplicaciones móviles de Aprendizaje: usabilidad de la Interfaz de Usuario y el Engagement con el Aprendizaje
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Este estudio explora el diseño de la comunicación visual para las aplicaciones móviles de aprendizaje a través de la facilidad de uso de la interfaz de usuario y el compromiso de aprendizaje. También se observó el efecto mediador de la carga cognitiva en la relación entre la facilidad de uso de la interfaz de usuario y el compromiso de aprendizaje. El método adoptado para el estudio fue el cuantitativo y los datos se recogieron adoptando una estrategia de encuesta por cuestionario. Los datos se recopilaron en centros de enseñanza superior de China situados en distintas regiones y la población objetivo del estudio eran los estudiantes matriculados actualmente en dichos centros. El estudio puso a prueba las hipótesis de la investigación mediante un modelo de ecuaciones estructurales. Se utilizó el AFC para evaluar la idoneidad del modelo de medición. Las conclusiones del estudio indicaron que la interfaz de usuario y el compromiso de los estudiantes eran indicadores eficaces del diseño de la comunicación visual. El estudio supondría una gran contribución al tratar el tema emergente del diseño de la comunicación visual en el sector educativo de China, abogando por el uso de aplicaciones móviles de aprendizaje. El estudio también ofrecería importantes perspectivas a los gestores y responsables políticos. Los futuros investigadores podrían utilizar un diseño de investigación cualitativo para analizar las perspectivas, los puntos de vista y las opiniones subjetivas sobre el tema.

  • English

    This study explored the visual communication design for the mobile learning applications through user interface usability and learning engagement. This experiment also observed the mediating impact of cognitive load in the relationship between user interface usability and learning engagement. The method adopted for the study was quantitative method and the data was collected by adopting a questionnaire survey strategy. The data was collected from the higher education institutions in China located at different regions and the target population of the study were the current enrolled students at these institutions. The study tested the research hypotheses through structural equation modelling. CFA was used to evaluate the fitness of the measurement model. The findings of the study indicated that user interface, and student engagement were effective indicators of visual communication design. The study would be a great contribution as it dealt with emerging topic of visual communication design in the educational sector of China, advocating the use of mobile learning applications. The study would also offer significant insights to managers and policy makers. Future researchers could maneuver qualitative research design to analyze the perspectives, viewpoints and subjective opinions in the subject.

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